Yahoo Fantasy Redesign

Tools

Role

Time

Figma

UX Designer

Spring 2025

Purpose

As a fantasy football and basketball player, I’ve spent countless seasons immersed in the Yahoo Fantasy platform. Drafting, managing lineups, and tracking performance daily. While the platform offers powerful features, I often found its user interface to be cluttered and unintuitive, especially on mobile. After discussing with fellow fantasy players, I realized this was a shared frustration.


Many expressed that the app’s UX made it difficult to navigate between key features like player stats, matchup views, and waiver activity. This personal experience, combined with peer feedback, inspired me to take on a concept redesign of Yahoo Fantasy as a personal project, aimed at improving the platform’s usability, streamlining core interactions, and enhancing the overall user experience for passionate players like myself.

Thought Process

While going about this personal project, I researched and came to a conclusion on the 3 main apps that avid fantasy players use, ESPN+, Yahoo Sports, and Sleeper. Comparing all 3, I took inspiration of all 3 applications and incorperated within my redesign.

Initial Wireframes

This early-stage wireframe explores improvements to user flow and visual hierarchy across key screens like the free agency market, opponent view, and player profiles. Focusing more towards clearer data representation, streamlined interactions points, and more intuitive structure for accessing stats, news, and discussions.

Final Screens / Comparisons

Player Details ~ After

Player Details ~ Before

Player Details ~ NFL

Main Menu ~ After

Main Menu ~ Before

Marketing Promotions

Spring 2025

UI Designer